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How can I invest in a B&B or hotel in Puglia with subsidies?

Invest in hospitality real estate in Puglia with public grants and financing

Use public funding to start your B&B or hotel with minimal capital

Puglia offers investors a unique opportunity to acquire and renovate properties for the hospitality industry - with the support of an EU-funded incentive program. Qualified investors can start a real estate project with just 25 % Equity which can be recovered tax-free in the second year of operation.

We are happy to help you with your real estate search and support you with our partner networks

Here are thought-provoking ideas and examples

Why invest in Puglia?

  • Generous public subsidies cover up to 50 % of the eligible investments
  • Favorable financing conditions with bank loans of up to 75 % of the total costs
  • Strong and growing tourism sector in one of the most sought-after regions of southern Italy
  • Full ownership and operational flexibility without restrictions on reinvestment

Step-by-step investment process

1) Identify a suitable property

Eligible properties include traditional buildings such as Trulli and Massagesthat require extensive renovation. The funding program prioritizes projects that:

  • Preserving and restoring local architectural heritage
  • Expanding the range of tourist accommodation
  • Promoting energy-efficient hospitality solutions
  • Support small operators (5-6 rooms)

Important: Property purchases should be made with reservation clauses until funding approval has been obtained. Always with legal advice. Our partner law firm will support you with legally compliant processing.

2) such as setting up a legal entity (SPV)

For the application a Special purpose vehicle (SPV) required.

  • The establishment of a new Italian company or optimization of an existing structure
  • Increase the tax and administrative efficiency of your investment

3) Apply for public funding (40 %-50 %)

We coordinate the preparation of all necessary documents, including:

  • Business and renovation plans
  • Consistency with the funding objectives
  • Financing structure

Maximum grant amount: 5.000.000 €

4) Secure 75 % financing from banks

Accredited banks finance up to 75 % of total costswith:

  • Interest rates between 3.5 %-5.5 %
  • Interest-free term of up to 24 months

5) Buying, renovating and furnishing a property

As soon as the pre-approvals are available, we will support you with:

  • Contract drafting and review
  • The selection of qualified specialists for renovation and furnishing
  • Ensuring conveyor conformity for final acceptance

6) Start short-term rental

The following permits are required to legally commence operations:

  • Certificate of usability (Agibilità)
  • Energy certificate (APE)
  • Short-term rental license (CILA)
  • Regional and national hospitality licenses (CIR & CIN)
  • Recruitment of at least one employee (in accordance with funding requirements)

7) Submit application for grant payment

After a successful start of operation and verification of conformity with the subsidy, you can use the Tax-free payout of up to 50 % of your total investment request.

8) Managing and reinvesting in the business

Enjoy Full ownership and operational flexibilitywithout restrictions on reapplying for subsidies for further real estate investments.

9) Deadline: Program runs until 2027

Funding applications must be approved in advance before the end of the program.


Example of an investment structure

PostsAmount (EUR)
Real estate purchase300.000
Renovation costs600.000
Facilities, fees & other100.000
Total investment1.000.000
Source of financingAmount (EUR)
Equity: SPV & start-up costs25.000
Equity: down payment for property75.000
Bank financing750.000
Equity until the grant is paid out150.000
Total equity250.000
Tax-free subsidy payment450.000
Net return to the investor (year 2)140.000-180.000

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